Calcium's tagline is "brand nourishment," which succinctly captures our view that maximizing brand health is the best way to grow businesses.
The unique way we nourish brands is by focusing all our knowledge, skill, creativity, and innovation into a logical, stepwise system called The Growth Process.
The Growth Process ensures that all our strategic, creative, and tactical solutions are driven by the most salient and meaningful insights and are aligned with a central, guiding element we call the Core Brand Idea.
By maintaining a high degree of single-minded focus, we enable entire campaigns to speak with a unified strategic and creative voice–dramatically strengthening impact and productivity.
Creativity is the force that propels content into the hearts and minds of audiences. Without imagination and creativity, messages will disappear into the vast ocean of content that customers face every day.
Whatever the medium (online or offline), our creative work at Calcium emphasizes freshness, impact, and memorability–but also strategic alignment. In our view, the very best creative displays verbal, visual, and conceptual firepower while also staying true to the brand’s well-defined strategic imperatives. For us at Calcium, it’s not creative unless it moves someone . . . and moves the needle.
We work for our clients and their brands–not for awards. Still, it’s gratifying when our client work–and even our entire agency–is recognized by our industry peers for quality, uniqueness, and effectiveness. Our ultimate success metric is moving the needle for the clients we serve. But winning as many industry awards as we have also provides welcome validation for our hard work and high standards. In our world, winning work tends to be powerful and effective work–so we are absolutely committed to continuing our winning ways.
Among the recent awards we've won:
Steven Michaelson has spent over 35 years in the advertising industry, more than 25 of them in pharmaceuticals and the recipient of two of the highest awards in our industry, 2019 Industry Person of the Year and the 2018 Entrepreneur of the Year.
Steven gained industry-wide recognition as the Founder and CEO of Wishbone, a highly successful and unique start-up that thrived for 13 years and was awarded ‘Agency of the Year’ in 2009. Wishbone was eventually acquired by Publicis.
Continuing in that tradition, Steven founded Calcium in 2012, pulling together the original Wishbone partners to help guide and run it. Calcium has 9 ‘Agency of the Year’ awards.
Earlier in his career, Steven held creative leadership positions at KPR, FCB, Harrison Star, and Robert A.Becker. He has created successful campaigns for such brands as Zocor, Glucophage, Plavix, EpiPen, Oxycontin, Depakote, and Diovan. Before entering the pharmaceutical industry, Steven did award-winning work for clients like Ford, Lanvin, Absolute, Omni and Penthouse magazines, and Sasson jeans.
Steven is married with three children and lives in New York City and East Hampton, NY. When he is not working or spending time with his family, you can find him on the tennis court.
Judy brings more than 25 years experience on both the pharma client side and agency side to her position as the strategy lead for Calcium. Judy began her career in Sales, Hospital Sales, Training, and Sales Management for Marion Merrell Dow. Moving to the agency side, Judy was then EVP, Director of Client Services at Harrison Star and COO/Strategy Officer for McCann Torre Lazur Worldwide, where she ran the global agency network and was responsible for mergers/
In 2019, Greg joined Calcium as President - prior roles included Managing Partner at WPP’s Grey Health Group and President at Havas Health and You. Greg is a seasoned healthcare marketing leader with 2 decades of experience launching brands, managing product lifecycles, and leading teams and agencies. With a range of experience from biologics to toothpaste, and from large DTC-launched brands to specialty products, he has a keen understanding of the fundamentals needed to drive brand growth. Greg received a dual degree in marketing communications and political science from Villanova University. He has taken executive classes at the Tuck Business School at Dartmouth and the Harvard Business School. In 2017, he was recognized as a Transformational Leader by PM360. He sits on two non-profit boards and lives in Summit, NJ with his two children.
Steve is a widely recognized industry leader who, before joining Calcium, held CCO positions at LLNS/Omnicom, Rosetta (leading digital agency), Wishbone (creatively-focused, “Agency of the Year” winner), and other leading agencies. Steve has been practicing the art and science of creativity for more than 25 years, working in virtually every therapeutic category and across digital, broadcast, and print communications channels. To every marketing communications challenge, Steve brings a powerful strategic, creative, scientific, and digital skill set. This guides the generation of illuminating insights, incisive strategies, innovative tactics, and inspiring creative–all driving greater business impact. Over the years, Steve has been active as a judge for industry awards shows and is the recipient of numerous creative awards himself. Steve also writes frequently for trade publications on a wide range of industry topics. A magna cum laude graduate of Brown University, Steve lives with his family (along with multiple guitars and pets) in Mt. Kisco, NY.
Garth has almost 20 years’ experience working in US and global biotech/specialty markets. His range of expertise extends from pipeline work to in-line marketing efforts. Garth also has extensive industry-side work experience, including Genzyme, Insmed, and Dey, all at Director-level roles within Marketing. His experience includes work in oncology, dermatology, renal, rheumatology, endocrinology, pulmonology, emergency care, vaccines, burn care, devices, and genetic disorders. In addition to his extensive background in healthcare, Garth is also a sociologist. He began his work career teaching undergraduate courses in sociology. Coupling his analytic and academic experience with a deep understanding of healthcare marketing, Garth brings a unique yet grounded approach to strategic planning and tactical execution.
Bringing 21 years of healthcare marketing leadership and experience
November 20, 2019—Calcium is proud to announce the hire of Greg Lewis as the Senior Partner and President. Mr Lewis will be responsible for leading all Calcium staff across its New York, Philadelphia, and San Francisco offices to drive strategy, expand the agency’s creative capabilities, and strengthen its client relationships.
“Greg has already hit the ground running. In a very short time, our clients and everyone here at Calcium have felt the positive impact he is having on us and our business.”
With his prior experience as President at Havas Health & You and as Managing Partner for Grey Health Group, Mr Lewis brings over 2 decades of recruitment, client management, and healthcare agency experience to Calcium. “Greg has undeniably strong insights into the current pharmaceutical advertising landscape, a skill for networking, and a great track record for fostering talent across the many disciplines within an agency,” says Mr Michaelson.
Mr Lewis believes in Calcium’s vision as a leading independent agency driving agile client solutions, and knows that Calcium’s catered business approach will help this vision flourish. In addition, Mr Lewis has an understanding of the agency’s work ethic and company culture.
Lewis explained, “An industry leader and mentor introduced me to Steven and Judy. Immediately, it felt like a match. We spent dedicated time talking about shared goals and the vision for Calcium 2020 and beyond. During my meetings, I also had the opportunity to talk with the senior leadership within Calcium–this fully sealed the deal for me.”
Mr. Lewis holds a dual major in Political Science and Communications from Villanova University, and has participated in executive education programs at Harvard University and Dartmouth College Tuck School of Business.
Are you a smart, strategic thinker ready to collaborate with a team of experienced and passionate problem solvers? If you've got a nourishing attitude and a strong desire to help brands grow stronger, you just might be the next member of the Calcium team.
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