Calcium's tagline is "brand nourishment," which succinctly captures our view that maximizing brand health is the best way to grow businesses.
The unique way we nourish brands is by focusing all our knowledge, skill, creativity, and innovation into a logical, stepwise system called The Growth Process.
The Growth Process ensures that all our strategic, creative, and tactical solutions are driven by the most salient and meaningful insights and are aligned with a central, guiding element we call the Core Brand Idea.
By maintaining a high degree of single-minded focus, we enable entire campaigns to speak with a unified strategic and creative voice–dramatically strengthening impact and productivity.
Creativity is the force that propels content into the hearts and minds of audiences. Without imagination and creativity, messages will disappear into the vast ocean of content that customers face every day.
Whatever the medium (online or offline), our creative work at Calcium emphasizes freshness, impact, and memorability–but also strategic alignment. In our view, the very best creative displays verbal, visual, and conceptual firepower while also staying true to the brand’s well-defined strategic imperatives. For us at Calcium, it’s not creative unless it moves someone . . . and moves the needle.
We work for our clients and their brands–not for awards. Still, it’s gratifying when our client work–and even our entire agency–is recognized by our industry peers for quality, uniqueness, and effectiveness. Our ultimate success metric is moving the needle for the clients we serve. But winning as many industry awards as we have also provides welcome validation for our hard work and high standards. In our world, winning work tends to be powerful and effective work–so we are absolutely committed to continuing our winning ways.
Among the recent awards we've won:
Steven Michaelson has spent over 35 years in the advertising industry, more than 25 of them in pharmaceuticals and the recipient of two of the highest awards in our industry, 2019 Industry Person of the Year and the 2018 Entrepreneur of the Year.
Steven gained industry-wide recognition as the Founder and CEO of Wishbone, a highly successful and unique start-up that thrived for 13 years and was awarded ‘Agency of the Year’ in 2009. Wishbone was eventually acquired by Publicis.
Continuing in that tradition, Steven founded Calcium in 2012, pulling together the original Wishbone partners to help guide and run it. Calcium has 9 ‘Agency of the Year’ awards.
Earlier in his career, Steven held creative leadership positions at KPR, FCB, Harrison Star, and Robert A.Becker. He has created successful campaigns for such brands as Zocor, Glucophage, Plavix, EpiPen, Oxycontin, Depakote, and Diovan. Before entering the pharmaceutical industry, Steven did award-winning work for clients like Ford, Lanvin, Absolute, Omni and Penthouse magazines, and Sasson jeans.
Steven is married with three children and lives in New York City and East Hampton, NY. When he is not working or spending time with his family, you can find him on the tennis court.
Judy brings more than 25 years experience on both the pharma client side and agency side to her position as the strategy lead for Calcium. Judy began her career in Sales, Hospital Sales, Training, and Sales Management for Marion Merrell Dow. Moving to the agency side, Judy was then EVP, Director of Client Services at Harrison Star and COO/Strategy Officer for McCann Torre Lazur Worldwide, where she ran the global agency network and was responsible for mergers/
In 2019, Greg joined Calcium as President - prior roles included Managing Partner at WPP’s Grey Health Group and President at Havas Health and You. Greg is a seasoned healthcare marketing leader with 2 decades of experience launching brands, managing product lifecycles, and leading teams and agencies. With a range of experience from biologics to toothpaste, and from large DTC-launched brands to specialty products, he has a keen understanding of the fundamentals needed to drive brand growth. Greg received a dual degree in marketing communications and political science from Villanova University. He has taken executive classes at the Tuck Business School at Dartmouth and the Harvard Business School. In 2017, he was recognized as a Transformational Leader by PM360. He sits on two non-profit boards and lives in Summit, NJ with his two children.
Steve is a widely recognized industry leader who, before joining Calcium, held CCO positions at LLNS/Omnicom, Rosetta (leading digital agency), Wishbone (creatively-focused, “Agency of the Year” winner), and other leading agencies. Steve has been practicing the art and science of creativity for more than 25 years, working in virtually every therapeutic category and across digital, broadcast, and print communications channels. To every marketing communications challenge, Steve brings a powerful strategic, creative, scientific, and digital skill set. This guides the generation of illuminating insights, incisive strategies, innovative tactics, and inspiring creative–all driving greater business impact. Over the years, Steve has been active as a judge for industry awards shows and is the recipient of numerous creative awards himself. Steve also writes frequently for trade publications on a wide range of industry topics. A magna cum laude graduate of Brown University, Steve lives with his family (along with multiple guitars and pets) in Mt. Kisco, NY.
Garth has almost 20 years’ experience working in US and global biotech/specialty markets. His range of expertise extends from pipeline work to in-line marketing efforts. Garth also has extensive industry-side work experience, including Genzyme, Insmed, and Dey, all at Director-level roles within Marketing. His experience includes work in oncology, dermatology, renal, rheumatology, endocrinology, pulmonology, emergency care, vaccines, burn care, devices, and genetic disorders. In addition to his extensive background in healthcare, Garth is also a sociologist. He began his work career teaching undergraduate courses in sociology. Coupling his analytic and academic experience with a deep understanding of healthcare marketing, Garth brings a unique yet grounded approach to strategic planning and tactical execution.
Amino Oncology—purpose-built for this dynamic and fast-growing category
February 15, 2023 (Philadelphia, PA)—Calcium + Company, a leading mid-sized diversified healthcare marketing agency, is excited to continue its growth with the launch of Amino, a dedicated oncology marketing division. Amino offers current and future clients an integrated marketing and communications approach that draws on the extensive oncology experience of its leading talent across oncologic science, strategy, creative, and engagement.
Josh Righter, a Calcium alumnus who helped build the agency’s oncology presence, returns as Associate Managing Director to lead Amino, reporting to Calcium + Company Group President Greg Lewis, along with veteran Calcium creative and strategic leaders, Chris Watson and Tim Wisniewski, respectively. Account leadership will continue under the expertise of Beth Bloom and Oliver Murphy. Together with Josh, the Amino leadership team has nearly 50 years of experience working in oncology.
“Today, oncology brands and companies must rise above the noise with a fully integrated, bespoke approach—one that creates strong and durable bonds with HCPs, patients, care partners, and communities,” says Righter. “With Amino, I’m so excited to return to the Calcium family to be a part of this team of experienced storytellers—one that has honed a unique methodology by fusing scientific pedigree with unmatched oncology marketing expertise.”
According to Greg Lewis, “Amino represents an extension of our ‘brand nourishment’ DNA into the world of oncology. With the addition of Josh’s leadership to a passionate team, I’m excited to see the stories we’ll help to tell in this critically important category.”
About Calcium + Company
Calcium + Company is an award-winning, healthcare marketing agency dedicated to brand nourishment, led by CEO Judy Capano and Group President Greg Lewis.
With more than 140 employees and offices in Philadelphia, New York, and Miami, Calcium + Company offers a range of leading-edge strategic, creative, and engagement services designed to nourish brands and drive business success. It also focuses on being a nourishing force for its people and the wider community. Calcium was recently ranked one of MM+M’s 2022 Best Places to Work.
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Are you a smart, strategic thinker ready to collaborate with a team of experienced and passionate problem solvers? If you've got a nourishing attitude and a strong desire to help brands grow stronger, you just might be the next member of the Calcium team.
For career information, contact Berry Woodrow at [email protected] or 215.446.8010.
UnitedHealthcare creates and publishes the Machine-Readable Files on behalf of Calcium in accordance with the Transparency in Coverage Rule. The Machine-Readable Files are available at transparency-in-coverage.uhc.com.
429 Lenox Avenue
Miami Beach, FL 33139
21st Floor, 2132
New York, NY 10018
The Curtis, Suite 250-S
Independence Square West
Philadelphia, PA 19106
315 Montgomery Street
San Francisco, CA 94104
To get a taste of what we can do for you, contact Steven Michaelson, Founder/Chairman, at [email protected] or 917.612.3290.