Healthcare Marketing & Advertising Agency

Leadership

Steven Michaelson

Founder/Chairman

Steven Michaelson has spent over 35 years in the advertising industry, more than 25 of them in pharmaceuticals and the recipient of two of the highest awards in our industry, 2019 Industry Person of the Year and the 2018 Entrepreneur of the Year.

Steven gained industry-wide recognition as the Founder and CEO of Wishbone, a highly successful and unique start-up that thrived for 13 years and was awarded ‘Agency of the Year’ in 2009. Wishbone was eventually acquired by Publicis.

Continuing in that tradition, Steven founded Calcium in 2012, pulling together the original Wishbone partners to help guide and run it. Calcium has 9 ‘Agency of the Year’ awards.

Earlier in his career, Steven held creative leadership positions at KPR, FCB, Harrison Star, and Robert A.Becker. He has created successful campaigns for such brands as Zocor, Glucophage, Plavix, EpiPen, Oxycontin, Depakote, and Diovan. Before entering the pharmaceutical industry, Steven did award-winning work for clients like Ford, Lanvin, Absolute, Omni and Penthouse magazines, and Sasson jeans.

Steven is married with three children and lives in New York City and East Hampton, NY. When he is not working or spending time with his family, you can find him on the tennis court.

[email protected]
917.612.3290

Judy Capano

Chief Executive Officer

Judy brings more than 25 years experience on both the pharma client side and agency side to her position as the strategy lead for Calcium. Judy began her career in Sales, Hospital Sales, Training, and Sales Management for Marion Merrell Dow. Moving to the agency side, Judy was then EVP, Director of Client Services at Harrison Star and COO/Strategy Officer for McCann Torre Lazur Worldwide, where she ran the global agency network and was responsible for mergers/acquisitions/startups. More recently, Judy was Partner/Chief Strategy Officer at Wishbone. A cum laude graduate of Siena College (she currently sits on the board of trustees), Judy is married with 3 children (who look strikingly similar to Steven Michaelson’s kids) and lives in New York, NY.

[email protected]
917.612.3291

Greg Lewis

Managing Partner, President

In 2019, Greg joined Calcium as President - prior roles included Managing Partner at WPP’s Grey Health Group and President at Havas Health and You. Greg is a seasoned healthcare marketing leader with 2 decades of experience launching brands, managing product lifecycles, and leading teams and agencies. With a range of experience from biologics to toothpaste, and from large DTC-launched brands to specialty products, he has a keen understanding of the fundamentals needed to drive brand growth. Greg received a dual degree in marketing communications and political science from Villanova University. He has taken executive classes at the Tuck Business School at Dartmouth and the Harvard Business School. In 2017, he was recognized as a Transformational Leader by PM360. He sits on two non-profit boards and lives in Summit, NJ with his two children.

[email protected]

Steve Hamburg

Managing Partner, Chief Strategy Officer

A creative strategist. A strategic creative.

Steve has been practicing the art and science of strategy for over 25 years. He got his start in consumer advertising, where he developed strong foundational skills working on large-scale consumer brands. Given his strong background in science, Steve eventually migrated to pharma and healthcare, where he gained increasingly senior roles in several leading agencies and networks.

Steve has wide category, brand, and client experience, working on everything from the most science-driven biotech to the most marketing-driven big pharma—while also keeping a hand in consumer advertising/DTC. He has played a critical role in developing and implementing brand strategy in categories like oncology, immunology, rare diseases, neurology, and cardiology. His insights and thinking have helped drive many successful launches and ongoing campaigns.

Steve currently leads the Integrated Strategy Group at Calcium, which is focused on the convergence of insight generation, strategy development, and engagement/activation planning. Creating synergies—rather than silos—among these disciplines results in a stronger, more holistic strategic vision that can guide brands more adaptively and effectively through today's challenging marketing landscape.

Steve is a graduate of Brown University, where he studied science, social science, and the humanities. He's authored numerous articles for leading trade publications and served as a juror for major awards shows. Steve lives outside of New York City with his family, various pets, and a constantly evolving collection of guitars.

[email protected]
914.806.3414

Garth McCallum-Keeler

Managing Partner, Chief Growth Officer

Garth has almost 20 years’ experience working in US and global biotech/specialty markets. His range of expertise extends from pipeline work to in-line marketing efforts. Garth also has extensive industry-side work experience, including Genzyme, Insmed, and Dey, all at Director-level roles within Marketing. His experience includes work in oncology, dermatology, renal, rheumatology, endocrinology, pulmonology, emergency care, vaccines, burn care, devices, and genetic disorders. In addition to his extensive background in healthcare, Garth is also a sociologist. He began his work career teaching undergraduate courses in sociology. Coupling his analytic and academic experience with a deep understanding of healthcare marketing, Garth brings a unique yet grounded approach to strategic planning and tactical execution.

[email protected]
415.755.8322